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Transcript from the video

So, recently two of my commercial plugins for Adobe After Effects and Illustrator was
made free for download
, Expressionista for After Effects and Khronosmaker for Illustrator.
Why is that? Let’s talk about it.

There’s been a lot of innovation in the creative industry lately,

such as the rise of AIs with Mid Journey and Open AIs, Dahli for example. And Adobe just announced it, I don’t know if it’s released yet, but at least it’s announced that they have their own version called Firefly, which seems like really interesting as well. It’s exciting times for sure, but I’m also looking ahead a lot, like okay, where to head next with my company.

Adobe Firefly

And also, I started a new experiment lately where I started using more and more open source
tools, and with that I actually moved away from Adobe completely. In combination with that experiment, I also started sharing a lot more for free. So I have a lot of scripts and plugins and such that are available for anyone that’s interested. I’ll share a link somewhere.

So I had to think a little bit harder, like where do I actually want to spend my energy and where do I want to navigate towards. And I also have other projects in the works, in the pipe. And I needed to find ways into how to free myself a little bit more.

Running commercial tools like Expressionista and Khronosmaker, it takes a lot of energy and maintenance. You always want to make the tool better, iterate on it, and fix bugs, and listen to people’s or customers’ feedback. Running commercial projects takes a lot of energy to maintain, market, and sell.

So this decision to make more resources free is also driven by the desire to make space for other projects I have in the pipe. So instead of just making the tools unavailable, why not just give them out for free?
This way the tools might create a life of their own. And if people love using them, then that’s amazing.
And if they don’t, then that’s okay too.

So I just wanted to talk a little bit briefly about it, since there’s a lot of changes going on and a lot of exciting projects in the pipeline that I really hope to be able to talk more about soon.

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